EVENT IDENTITY REBRAND
Brunch & Bloom
Brunch and Bloom, is an inaugural event, hosted by Credit Unions of Jamaica. Their event gathered women from different spheres of leadership to dine, network, connect and relate together through varying panel discussions.
About the Project
The redesign of their logo is a passion project of what their brand could be as I thought the current logo did not match up to their image. A key note was the floral image used which appeared random. The goal for this project was to develop a distinctive visual identity that resonates emotionally with the target audience.
